No one likes to get disturbed in the middle of the night by a marketing SMS notification on their phone. If you use a numeric sender ID at the start of the text, your brand name will appear automatically. With an alphanumeric sender ID, your customers can easily check that your brand is messaging them.This is slightly different for brands with an alphanumeric versus a numeric header. The law binds you, as a business, to share your identity while sending SMS to your customers. The new rules bind businesses to store the data securely and delete it after a specific period. The new regulations also impose strict requirements on businesses regarding the security and storage of data and SMS. Under the new rules, you must encrypt all the SMSes and get the explicit consent of individuals before sending them marketing SMS. SMS regulation in the UK aims to protect the privacy and data of customers. You must always respond to the customer’s choice for withdrawing consent and opting out of receiving SMS. So that your customers can unsubscribe from SMS by calling your team. Contact details: Add your customer service contact number in the SMS.This allows receivers to identify your business as the sender. Alphanumeric sender IDs use letters, which is your business name, rather than numbers. Unsubscribe link: You can share a link to unsubscribe from SMS with an alphanumeric sender ID.In this case, recipients see the sender as a number, such as 0123456789. This is for SMS with a numeric sender ID, which contains numbers and your brand name will appear automatically. Reply STOP: Let your customers know via SMS that they can reply ‘STOP’ to opt out.Here’s how you can give your customers a choice to opt-out: That’s why your customers must always get the option to opt-out of receiving unsolicited marketing messages. Opting-out from receiving message from your business is your customer’s right. The government also wants you to give your customers the choice to opt-out. In this, your customer gives you their phone number and permits you to send them SMS.Īnd that’s not all. Or you can use the common SMS opt-in option. You can get your customer’s consent in writing through a physical or a digital signature. The consent note must clearly state that the person accepts to get marketing messages from your business at their mobile number. That’s because the sign-up application does not include a consent note for your customers to receive SMS from your business. They share their contact details with your business through a sign-up application.īut even then, you cannot send them SMSes. Let’s say your customers subscribe to your email list. Never SMS someone without first getting their express consent. This one is the most important for your business. And the top 5 regulations you should know are: Here we highlight the regulations guiding SMS messages in the UK. FAQs for SMS regulations in the UK What are the SMS regulations in the UK you should know?
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